Watch the On-Demand Replay
The Evolution of Retail: Going Phygital
Phygital blends offline and online to deliver an enhanced CX. And leaders from Vonage, Confer With, and Snug discuss how the phygital world—supported by AI and digital channels like social, voice, and video—can help companies better understand customer wants. This helps deliver an efficient omnichannel experience based on the:
- Immediacy (digital) to be available regardless of channelÂ
- Immersion (digital) to launch customer journeys of immersion and discoveryÂ
- Interaction (physical) to humanize technology through digital dialogue between customer and brand
Presented by:
- Steven Giuffre | Senior Product Marketing Manager, APIs | Vonage
- Serge Milbank | Chief Executive Officer | Confer With
- Rob Bridgman | Founder and CEO | Snug