Campaign tracking
Give your call center agents an audible heads-up. Use a call whisper to tell your call center agent which campaign the call concerns before they greet the caller.
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Engage more effectively
By identifying the campaign about which someone is calling–before the agent takes the call–your agents can greet callers with context and improve effectiveness.
Lower costs
An audible whisper solution can eliminate the need to invest in and maintain complex computer-telephony integration systems that traditionally provide a “screen pop” on an agent’s desktop.
Track performance
You can easily track and optimize both ad campaign performance and agent productivity.How campaign tracking works
1. Link ad campaigns to specific virtual numbers
When running your ad campaigns, assign a virtual number unique to each campaign, so you can associate inbound numbers with specific ad campaigns.
2. Route incoming calls
Your application routes campaign calls to an available agent.
3. Prepare the agent with a whisper
Before the agent is connected to the caller, an audible message tells the agent which campaign the caller is calling about.
4. Connect the call
As the caller is connected, the agent can pull up the right ad campaign script and be ready to engage.
5. Monitor performance
At any time, you can run reports to get insights on campaigns and performance.Programmable elements used in this solution
Why choose Vonage APIs for campaign tracking?
Superior voice quality
Our API platform connects directly to the Vonage MPLS network and to tier 1 carriers that provide the highest quality voice services. In addition, with data centers in different regions of the world, our platform delivers very low voice latencies, improving the user experience for your applications.
Reduce costs
With true per-second billing in most countries, you pay only for the time you use. Compared to traditional per-minute billing you could save more than 50%, depending on your calling patterns and destinations. In addition, you save long distance fees because all calls are local in their respective markets.
Global coverage
We provide access to virtual local numbers in more than 85 countries. Numbers can be provisioned right from the Vonage API dashboard or via an API.
Split-call recording
The Vonage API platform will soon support split-channel stereo call recording. One channel records what the user hears and the other what the user says. This separation significantly improves the quality of transcriptions so you can improve analysis and gain new insights.
Gain deeper insights
Capture recordings and metadata from every call to measure and improve your marketing campaigns, including who called, the dialed number, the call length, and more.Related programmable solutions
